B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More
Mark Donnigan: It's going excellent, Ben. I am so satisfied to be below on your show.Particularly offered the relevance as well as the seriousness of the topic we're going to be dealing with over the training course of this discussion too, which is one that I think is actually under-discussed. One that may if not elevate some brows, however may obt… Read More